24th Apr 2007 - 00:00
Often undervalued by restaurants as a marketing tool, the internet can offer superb promotional opportunities and an excellent return on investment.
An online marketing campaign can provide visibility to potential customers and can help you develop the correct brand perceptions. The key is to be creative with your approach to the internet. Always remember it is a marketing tool, and could be the first view of your restaurant that a potential customers will see. If implemented correctly, your online investment should return great rewards. by Paul West, Ignite Marketing Website: www.ignitemarketing.co.uk