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Sous Chefs predicts 2021 top food trends

14th Dec 2020 - 05:00
Specialist food retailer Sous Chef has predicted the food trends for the next year based on the top search trends and customer favourites.

Upgrade the basics

Customers are upgrading the basics to create even better meals at home. People might be shopping more locally buy they’re eating globally.

Buying sweet Italian tomatoes and Kampot pepper allows consumers to create pizzas as good as they’d eat in Naples. The sales of San Marzano tomatoes have increased 900% while the flour category is up 1,800% according to Sous Chef data.


The slow-food movement

Due to the Covid-19 pandemic a larger proportion of people are working from home and nurturing starters throughout the day.

Sous Chef found for every sourdough kit sold in 2019, 80 have been sold in 2020 (+8,000%).


Cookbooks are back

Customers are reaching for books to recreate their best-loved restaurant dishes at home. At Sous Chef the sale of cookbooks and ingredient sets have increased 700%. 


Cult branded chilli

Cult branded chillies has seen a huge growth over the past 12 months, with sales of LGM Crispy chilli and oil up 1,600% vs 2019.


Food subscriptions

Food subscription boxes have peaked in popularity, with the demand for high-quality ingredients delivered to your home.

The top trends for 2021:

  1. Upgrade the basics
  2. The slow-food movement
  3. Cookbooks are back
  4. Cult branded chilli
  5. Food subscriptions
  6. Grow your own
  7. Sous vide cooking
  8. Miso
  9. Edible insects
  10. No and low-alcohol drinks
  11. Products built to last
  12. Sustainable brands
  13. Say no to food waste
  14. Outdoor eating
  15. Plant-based dining
  16. Booming food e-commerce
Written by
Edward Waddell