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Aimia Foods announces new brand name for Shmoo

24th Jun 2024 - 05:00
Aimia Foods announce new brand name
Thick shake concept Shmoo has rebranded to Shmoo for Professionals to amplify the direction the company is looking to take amid brand diversification.

Whilst the name of the brand has had a shake up, the Shmoo for Professionals range remains the same, with four core flavours - Vanilla, Chocolate, Strawberry, Banana being offered, as well as seasonal/limited-edition flavours which currently include Mint Choc-Chip and Raspberry White Chocolate.

Karen Green, marketing manager at Aimia Foods, said: “For nearly three decades, Shmoo has been helping a wide-variety of food-vendors tap-into the growing milkshake market. In recent years, Shmoo has also been satisfying retail markets.

“The growth in this area was key in terms of timing for the Shmoo for Professionals re-brand. We want to show a clear separation of products offered under the Shmoo umbrella, with Shmoo for Professionals clearly representing products which are suitable for OOH and foodservice customers.”

From an aesthetic point of view, the lid colour of each Shmoo Professional tub now represents the flavour inside. For example, Shmoo for Professional Banana has a yellow lid, meaning caterers can visually identity the flavour easily.

Fresh, quick and thick, Shmoo for Professional shakes can be made-up in just 30 seconds, and are suitable for vegetarians, free from artificial colours, flavours and preservatives. When mixed to instructions, Shmoo Professional shakes are also low in fat.  

Written by
Edward Waddell