6th Mar 2009 - 00:00
Abstract
Once the nation's dependable favourite, latest research from analysts Mintel finds ready salted crisps have fallen from the number one crisp slot as cheese & onion is crowned Britain's favourite.
The introduction of alternative ingredients to the traditional potato such as vegetables or wholegrain have made crisps more acceptable for everyday consumption. Repositioning crisps and snacks as an indulgent treat for adult consumers using premium ingredients has also helped market growth. This has resulted in the development of a substantial market for premium crisps and snacks sold at higher prices. "The rate of innovation in the crisps and snacks market remains high, and this is a driving factor in sales growth. In recent years we have seen new products move away from a reduced fat, salt and additives positioning towards 'natural' and 'premium' claims," says Emmanuelle. Overall sales of crisps and snacks are likely to remain stagnant over the next five years as money conscious consumers re-evaluate their purchases of premium products.