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Millennials and Gen Z ordering takeaway desserts suggests research

21st Dec 2020 - 06:00
Brioche Pasquier research has identified 62% of Millennials (25-34-year-olds) and 58% of Gen Z (16-24-year-olds) have ordered a takeaway dessert in comparison to just 35% of 45-54-year-olds.

When it comes to the takeaway market, the research shows most people (34%) only order a main meal but those who order both a main and dessert (28%) are catching up.

Matt Grenter, foodservice sales manager at Brioche Pasquier, commented: “There is a clear correlation between age and purchase of desserts through takeaway.

“Takeaway and delivery is being driven by the younger age groups, and they order what they feel like at the time, which does not necessarily mean a main meal.

“Desserts are growing part of the takeaway and delivery business, and Covid has fuelled this trend as lockdown and tiers have meant that at certain times takeaway has been the only option for consumers who want to eat ‘out’. A dessert makes a takeaway or delivered meal extra special, adding a layer of luxury and indulgence to the offering.”

According to the research all age groups agreed important factors for choosing a takeaway dessert include ‘enjoyment and practicality’. Brioche Pasquier patisserie offers ‘eye-catching’ dessert options including tartes, macarons and petits fours.

Written by
Edward Waddell