Haaland’s dedication to fitness and his healthy lifestyle choices align perfectly with the qualities of seafood from Norway as a healthy and nutritious dietary option.
Norway is the world’s largest net exporter of seafood, with the equivalent of around 39 million meals served daily. In 2023, Norway exported seafood to 153 markets globally, with over 60 different species.
This partnership underscores the shared commitment of both Haaland and Norwegian seafood to strive for greatness within their respective fields in a joint effort towards increasing the consumption of seafood. The UK is a key market for Norwegian seafood and Norway and the UK share a long-standing seafood partnership:
- Norway is the top exporter of seafood to the UK, holding an estimated 20% share of seafood imported to the market (2023)
- Among top species exported from Norway to the UK arecod, salmon, haddock, cold-water prawns and halibut
- Seafood from Norway is readily available across UK retail and hospitality including the nations favourite - fish & chip sector
A separate deal has been struck with Norway’s two national teams, both women and men. They will join the Norwegian Seafood Council in showcasing the vast array of seafood treasures from Norway.