Backed by the Federation of Wholesale Distributors (FWD) and the Craft Guild of Chefs, this competition is a chance for foodservice wholesale and cash and carry teams to showcase their baking talents and give back to charitable causes.
Sarah Robb, channel marketing manager at Premier Foods, said: “We are excited to see what wholesaler teams will bring to the table in terms of creativity and professionalism, and are looking forward to seeing teams embracing their competitive spirit.
“This competition is open to all levels so this is your chance to discover those hidden talents within your teams, from marketing and telesales teams to warehouse operatives. We would encourage everyone to get involved and show the industry what you are made of!”
After a round of paper judging, teams of no more than three amateur bakers and one qualified chef, will then be shortlisted to a final group of three teams who will compete in a live final at St Albans on June 27th.
Teams should create one savoury and one sweet recipe, which includes at least one local ingredient and a McDougalls flour based mix product in each. Wholesalers can register their interest via the Premier Foods foodservice website and enter as many teams as they like.
The judging panel includes: Andrew Green, representing Craft Guild of Chefs; James Bielby from the FWD; and Mark Rigby, executive chef at Premier Foods.
The winning team will be rewarded with a £500 donation to a charity of their choice.