The study also revealed that the average British household throws away nearly three items a week, which equates to 75.6 million items as a nation. Around 8-10% of global greenhouse gas emissions come from food waste alone.
The news comes as Sainsbury’s investigates changing attitudes towards New Year’s resolutions and as the retailer continues with its mission to ‘Help Everyone Eat Better’.
Eating healthily tops the list this year, with more than 3.5Bn (52% of Brits) pledging to eat a more nutritious diet, up from 24% 20 years ago and 37% ten years ago. Reducing food waste (22%), recycling more (21%) and reducing carbon footprint (15%) make the list of top ten resolutions set this January.
Mark Given, chief marketing officer at Sainsbury’s, said: “We’re committed to helping our customers eat better for their health and that of the planet, so it’s really encouraging to see that so many Brits are looking to create more sustainable and healthy habits to see them through 2022.
“Whether it’s using up leftover ingredients or batch cooking for busy days, our new soup recipes are designed to make eating better for both health and the planet as simple and affordable as possible.
“There’s a common misconception that making soup from scratch is difficult, but we’re determined to show our customers that this isn’t the case whilst providing them with healthier options that will also help them reduce their food waste, one bowl at a time.”