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Research reveals top 20 ‘breakfast fails’

3rd May 2023 - 09:05
Researchers at New York Bakery Co. have taken a deep dive into the nation’s breakfast habits and revealed that almost half (48%) of Brits are routinely disappointed by their breakfast or brunch, whether made by themselves, a friend or eaten out.

Topping the list of very British and relatable breakfast fails was burned toast (48%), overcooked dippy eggs (34%) and cremated bacon (23%).

Despite being regularly gutted about their breakfast, 71% of Brits would not dream of complaining about an under-par breakfast, with one in three (27%) insisting it is simply not the ‘done thing’. Two thirds (66%) of those surveyed agreed that breakfast when done well is the best meal of the day.

According to the stats, Brits would prefer their weekday breakfasts to be more like their weekend ones, with 79% preferring weekend brunches because they have more time.

Alastair Unite from New York Bakery Co. said: “We know that weekday family breakfasts can be pretty chaotic. It’s something we can all relate to. Burned toast, slimy eggs and cold beans, we’ve all been there, and shared a laugh or two along the way.

“But we also know that people want to make more of breakfast. The research shows that over half of Brits wish they could spend more mealtimes together, with a further 53% agreeing that some of their best memories are created over breakfast. There’s something special about breakfast and the feelings it creates. That’s why it’s time to ditch plain old toast and shake things up with bagels, the toast of New York.”

Top 20 ‘breakfast fails’:

1. Burnt toast – 48%

2. Overcooked ‘dippy’ eggs – 34%

3. Cremated bacon – 23%

4. Soggy cereal – 22%

5. Eggshell in your scrambled eggs – 18%

6. Rock hard butter which breaks the toast – 17%

7. Milk added to a tea bag before hot water – 16%

8. Undercooked, flabby bacon – 16%

9. Dry scrambled eggs – 14%

10. Instant coffee – 14%

11. Cold baked beans – 12%

12. Watery poached eggs – 12%

13. Stodgy porridge – 11%

14. UHT milk in little packets – 10%

15. Slimy egg white on your fried egg – 10%

16. Limp ‘soldiers’ – 6%

17. Half an undercooked tomato with your full English – 5%

18. A big slimy mushroom with your fry up – 5%

19. Beans on the same plate as your fry up – 5%

20. Breakfast smothered in ketchup or brown sauce – 4%

Written by
Edward Waddell