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Scotch pie becomes UK’s favourite ahead of National Pie Week 2021

25th Feb 2021 - 09:14
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Abstract
In celebration of the UK’s 2021 National Pie Week (1-7 March) the team at Eat Green Meat analysed a year of UK searches for different pies on Google and found Scotch pies are the UK’s favourite, followed by vegan pie and vegetarian cottage pie.

The Scotch pie was identified as the UK’s favourite after receiving 385,497 Google searches (16.9% of total searches for pie). Originating in Scotland, the pie traditionally contains mutton but commonly contains beef when sold in England.

The most popular pies in the UK include:

  • Scotch Pie - 385,497 yearly searches
  • Vegan Pie - 196,521 yearly searches
  • Vegetarian Cottage Pie - 194,502 yearly searches
  • Cornish Pasty - 192,240 yearly searches
  • Banoffee Pie - 140,818 yearly searches
  • Mince Pie - 137,771 yearly searches
  • Apple Pie - 137,248 yearly searches
  • Vegan Cottage Pie - 99,362 yearly searches
  • Game Pie - 97,765 yearly searches
  • Steak Pie - 96,498 yearly searches

Noel Bramall, spokesperson for Eat Green Meat, said: “These results are really interesting. The Scotch pie has seen a massive increase in demand since last year, when the cottage pie was named the UK’s favourite. I believe this is down to lockdown takeaway trends - this year’s favourite travels very well.

“Scotch pies can be eaten out and about by hand, or easily delivered and knocked about a bit, unlike a cottage pie or softer pastry variety that might not arrive in one piece. It’s the original fast food - a perfect lockdown pie.

“It’s also great to see vegetarian and vegan pie popularity increasing. Pies are an adaptable food - if you can think of a filling, it will probably taste great in a pie. So, interesting vegetarian and vegan varieties are very welcomed, and I’m glad to see that a larger portion of the UK can access and try a classic national dish.”

The Scotch pie was the favourite in England, Scotland and Wales but in Northern Ireland the favoured pie was voted as banoffee pie. The most popular pie fillings in the UK included beef, lamb and vegan.

Scotch pie dominated the north, as the majority’s choice in Glasgow (41.2%), Liverpool (16.2%), Edinburgh (44.7%), Manchester (21.1%) and Aberdeen (42%). Vegan pie takes the top spot in London (14.9% of searches), Birmingham (13.2%) and Sheffield (10.5%).

Written by
Edward Waddell