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Survey suggests baby boomers most likely to adopt plant-based diet

27th Oct 2022 - 05:00
A recent survey by Green Chef has found that Brits aged 55 and over are more likely to follow a vegan or vegetarian diet than Millennials.

A fifth of Brits aged 55 and over follow a vegan or vegetarian diet, whereas only one in 25 (4%) of Millennials eat a strictly vegan diet according to the new survey. The research also revealed that searches for plant-based diets are popular as ‘vegan recipes’ reaches 28,000 average monthly Google searches.

A spokesperson for Green Chefs said: “It is interesting to see the generational split between Millennials who appear to be on the whole eating any food they desire, to the older generation who are considering their food intake due to internal and external factors, such as their own body’s intolerances and the environment.

“At Green Chef, we are opening up the conversation around different diet options and want to make all individual diet preferences readily available. We have six diet options to choose from in our weekly recipe box subscription including keto, lower carb, flexitarian, pescatarian, vegan and vegetarian.”

Written by
Edward Waddell