BRITA Professional has found that while 52% of consumers say that the taste of coffee would make them choose to visit a café over another, 46% don’t believe the quality of tea is better in cafés than at home
The findings show that 29% of consumers prefer the taste of tea when it’s made at home rather than in a café. And, while 37% of consumers visit a café to drink coffee they can’t make at home, only 15% say the same for tea.
BRITA’s report, ‘Life is Better Filtered: Beyond the Brew’, includes the research results, addresses the challenges businesses face in providing a high-quality hot beverage offering and explores the evolution of the sector as competition and expectations increase and trends develop.
Samantha Scoles, Business Manager at BRITA Professional, said: “It’s no secret that we are a nation of coffee connoisseurs and tea enthusiasts. With this growing consumer interest comes a challenge for operators to provide an experience which not only stands out from the competition, but also encourages repeat purchases.
“What our research and subsequent report shows, is that there are some disparities between how consumers and baristas define what makes a quality hot beverage and this presents some new and missed opportunities to take hot beverage offerings to the next level.
To download a copy of the Life is Better Filtered: Beyond the Brew report, visit: https://issuu.com/britaprofessional/docs/brita_beyond_the_brew_ezine_final?e=0