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Feel Good Drinks becomes climate positive

24th May 2021 - 12:13
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Abstract
Feel Good Drinks has announced they are the first soft drinks brand in the UK to become climate positive.

Currently emitting 0.11kg CO2e on average per can produced, the brand has a long term commitment to sustainability, aiming to be climate net zero by 2030.

Feel Good Drinks has become Climate Positive for 2020 by: 'offsetting more than twice as much carbon as its baseline emissions for that year’.

This will be achieved by:

  • Direct emissions from owned or controlled sources.
  • Indirect emissions from the generation of purchased electricity, steam, heating and cooling consumed by the reporting company.
  • All other indirect emissions that occur in the company's value chain.

Ed Woolner, general manager of Feel Good Drinks, said: “I wanted to create a product that was responsible for its place in the world and would encourage us to think about life in a different way.

“We all know how precarious our planet’s future is, how hard it is to protect and restore it, but we can have a positive impact. With each choice we can affect change and here at Feel Good we have the opportunity to support others with those choices too.”

The drinks are natural, low in sugar and low in calories. The product is suitable in for businesses, hospitals and general caterers. 

For more information, visit here.

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Written by
Edward Waddell