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Purity Soft Drinks introduces watermelon and raspberry flavour

2nd Mar 2020 - 12:08
Birmingham-based Purity Soft Drinks has introduced a new Juiceburst flavour, watermelon and raspberry, to its school-approved range.

The new flavour outperformed other choices during extensive market research and social media analysis. 

Carly Pacheco, senior brand manager at Purity Soft Drinks, said: "We know consumers want new and exciting flavours, and we have had great success with our new flavour innovation. After launching two new flavours into our schools’ range in 2017 we saw triple digit growth YOY. 

“The flavour has been chosen by students, both within schools and across our social media channels. It is bang on trend, with Watermelon flavoured drinks currently performing at +78% (IRI 52 week ending to 16.06.19). 

“The flavour has mass appeal to school-age consumers as our product testing saw top box purchase intent within the 11-16 age group at 68%.”

The watermelon and raspberry flavour contains one of the recommended five portions of fruit and vegetables a day. The watermelon and raspberry flavour also contains no artificial flavours, colours or sweeteners. 

Complying with Government regulation and being sugar tax exempt, Juiceburst is sold in schools. 

Written by
Edward Waddell