17th Aug 2007 - 00:00
Abstract
We asked Ben Johnson, Marketing Director of The Grocery Company which makes retail ranges for Nando's, Wagamama and Cranks how eateries can make that transition from restaurant to retail...
However the image of the brand can only be enhanced as long as the product lives up to consumer expectations and mirrors the restaurant experience in terms of product quality, appearance and taste. If the quality of the restaurant brand can't be matched, don't attempt to launch into the fast moving consumer goods (FMCG) arena.
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