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ShelfNow reveals top vegetarian and vegan trends

26th Oct 2021 - 06:00
ShelfNow, ‘Europe’s first intelligent B2B online marketplace’, has revealed the top trends it has seen to celebrate Vegetarian month in October and ahead of World Vegan Day on 1 November.

A recent survey has found that one in four Brits have actively cut back on the number of animal products they consume since the start of the Covid-19 pandemic.

Launched in 2019, ShelfNow currently has 783 vegetarian and 729 vegan products on its platform. Between 2020 and 2021 the platform saw a 156% increase in sales of vegetarian products and a 150% increase in sales of vegan products.

Philip Linardos, Co-founder and chief executive of ShelfNow, said: “Vegetarian and vegan products currently make up an impressive amount of all our current products and we are seeing so much amazing innovation taking place across these sectors.

“It’s a pleasure to work with so many trailblazing producers in this space and through this, we have noticed that the main motivation for many is simply to produce a great tasting product above all else.”

With a growing number of consumers now looking to incorporate more plant-based alternatives into their diet, ShelfNow has used its data and insights to reveal the top growing trends in the space.

Gut health

Gut health remains a major priority for many vegetarian and vegan consumers after it was tipped as a top trend in 2020. Helping to promote good digestive health, the KAYTEA Beetroot Velvet Latte is also packed with vitamin C and is available for purchase now via ShelfNow. 

The CBD market has exploded in recent years with many Brits seeing the benefits of CBD in their diets. ShelfNow is seeing a rise in demand for CBD products such as the Cannasa Botanical Rose Raspberry Lemonade.


Mushrooms have been a trending superfood for several years now with their hidden benefits being documented in popular shows such as the Netflix documentary Fantastic Fungi.

Written by
Edward Waddell