ABDA Design has been celebrating International Creativity Month this January. Following a company review, the business launched some ‘innovative and fun initiatives’ throughout last year that helped nurture creativity including personalised creativity days for every team member.
The annual creativity day allows employees to take time away from their day job and experience a fully funded activity that increases creativity. These creativity days have included a visit to a pottery studio, a foodie experience in Jersey and a tour of the Tate Modern in London.
The knowledge and creativity of the team allows them to design and build hotels, restaurants, bars, pubs, cafes, workplace restaurants and leisure venues that help operators and caterers to drive sales and allow consumers to ‘make memories’.
ABDA Design has supported many contract caterers over the last two decades working on a wide variety of projects across all sectors. They are currently involved in some ‘exciting projects’ in B&I, leisure and heritage venues.
David Summers, managing director of ABDA Design, said: “At the end of 2022, we did a lot of work on our company vision where we put a real focus on creativity, education and teamwork for 2023. Being creative is so important when you are a designer and we wanted to ensure that we are striving to support every single member of staff to cultivate their creativity in whatever way worked for them.
“Investing in creativity is an effective way for us to ensure our designs are stunning, eye-catching and meeting the operational needs of our clients. Now we plan to build on this work throughout 2024 and International Creativity Month is the ideal time for us to both reflect and plan ahead.”