Robinson will oversee the work of WRAP’s core programmes across resource management, the circular economy, food systems transformation (water – waste – emissions), packaging, textiles & fashion, and its behaviour change work. He will lead the design, delivery and impact of WRAP’s full global programme.
He will work closely with chief executive Catherine David to evolve WRAP’s collaborative action programmes with businesses under its sector specific pacts, as well as programmes supporting local authorities and devolved governments to improve recycling, reduce waste, and encourage circular economy practices.
Commenting on his appointment, Robinson said: “Shifting behaviour at scale is one of the toughest and most important things we can do to tackle the climate and nature crises. WRAP is one of the few organisations genuinely equipped to do it, through its work with governments, business, NGOs and citizens. I've long admired Catherine and the team's work and I'm excited to play my part in the next chapter."
Robinson joins WRAP from Hubbub, the environmental behaviour change charity. As chief executive he scaled Hubbub's delivery to inspire the equivalent of one public environmental action every nine seconds. Hubbub was named Charity Times' Charity of the Year in 2023.