27th Aug 2009 - 00:00
Abstract
Alliance Online, a non-food wholesaler, has kicked off its microsite strategy by launching its first e-store in association with Churchill China.
As an extension to its main award-winning website, the Alliance Online e-stores will improve site traffic and brand awareness for Churchill.
Mark Casey, web designer at Alliance Online explained more: "Our e-stores are very simply, an extension of the Alliance Online site. You still get the easy navigation and great product information but presented with more detail and shopping options, just like a concession in a department store. It offers our suppliers the platform to gain greater product exposure and provide more information about their company in a fully branded online shop." Weblink: www.allianceonline.co.uk/churchill