The appointment follows a competitive tender process and reflects AP&Co’s reputation for delivering premium, design-led hospitality at scale. AP&Co are known for combining ‘innovative food design and rigorous operational standards’.
The Fusion Lounge welcomes in excess of 7,000 guests over the course of the event, which is taking place from 3-5th July 2026.
Across a multi-day programme serving thousands of covers, AP&Co’s approach places equal weight on provenance-led ingredients, innovative menu design and unparalleled levels of service, ensuring quality is maintained throughout the intensity and pace of race weekend.
Kate Bendall, managing director of AP&Co, commented: “Fusion Lounge reflects AP&Co’s belief that exceptional hospitality should never be diluted by scale. It offers an opportunity to share our standards of food and service with a wider audience, while remaining uncompromising in quality.
“From ingredient provenance and menu structure to unparalleled service and attention to every detail of our guests needs, we look forward to delivering an experience that feels refined, seamless and perfectly suited to Silverstone.”