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Apetito's education division starts new market-research project

5th Mar 2026 - 06:00
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Apetito's education division starts new market-research project
Abstract
To better explore what schools, pupils and parents want the future of school food to look like, Apetito’s education division has launched a brand-new market research project.

Last month, the Food Foundation launched a new film, as part of a major campaign calling for improved food standards and higher quality meals in schools.

The aim of this research is to build a detailed picture of the real experiences, expectations, and priorities of pupils, parents, and school staff regarding meals for pupils. As part of the research, Apetito wants to hear from head teachers, parents and pupils. 

Rupert Weber, general manager of education at Apetito, said: “We know that lunches play a crucial role in supporting pupil wellbeing and giving children the fuel they need to concentrate and thrive in their learning.

“As one of the fastest growing school meals providers, we’re committed to shaping and delivering a service that truly reflects what pupils, parents and schools value most.

“This research will help us gain deeper insight into what children and parents want from school food, as well as the challenges and opportunities schools face in delivering a high-quality meals service for pupils.”

If you want to play a part in shaping the future of school catering, make your voice heard by taking part in the market research here: https://education.apetito.co.uk/kids-proposition-research

Written by
Edward Waddell