The collaboration introduces SSAFA-branded sweet packs, available exclusively in Aramark-operated military restaurants and retail outlets nationwide. For every pack sold, a percentage of proceeds will be donated directly to SSAFA, helping provide important support to serving personnel, veterans, and their families.
This latest initiative forms part of Aramark’s wider, long-standing partnership with SSAFA, which has raised more than £250,000 since its launch in 2017. In 2025 alone, Aramark contributed £76,000 to SSAFA.
David Fradgley, head of marketing at Aramark UK + Global Energy, commented: “We are proud to work in collaboration with SSAFA and Delicious Ideas to create a unique product to help us raise much-needed funds for our charity partner. This is a great opportunity to expand our support our Armed Forces community raise vital funds and highlight the great work SSAFA does throughout the UK.”