From traditional jam doughnuts to innovation-led toppings and fillings, bakeries are encouraged to showcase their creativity through ‘showstopping’ fillings and finishes.
Since launching in 1992, National Doughnut Week has raised a total of £1,187,546 for charitable causes, including £672,339 for The Children’s Trust.
Every year 40,000 children in the UK are left with a brain injury as a result of an accident or illness. The Children’s Trust is the UK’s leading charity for children with brain injury delivering rehabilitation, education and community services through skilled teams who work with children and young people, and their families.
Ryan Gaskin, group leader traditional trade from CSM Ingredients sponsors of National Doughnut Week, said: “We are encouraging bakeries of all sizes to register and be part of a nationwide cause that champions baker’s skills and inspires customers to celebrate with doughnuts and maybe even launch new delicious occasion-based doughnut ranges for ‘little treats’.
“We know that consumers are looking for experience-led and shareable treats and doughnuts are seen as a ‘mini escape’ so bakers are being encouraged to utilise bold flavours and premium fillings, personalised decorations and themed collections. Sitting alongside every day ranges, occasion doughnuts allow bakers to showcase their skills and raise funds for such an important charity.”