In his new role, Abraham will strengthen the senior leadership team as the business accelerates its growth across catering, foodservice and the on-trade markets. Most recently he had been working with Gate Gourmet, supporting growth and operational change in the UK.
Prior to that he worked for Sodexo as the director of foodservices, where he was responsible for the food strategy and transformation programme in the UK&I business.
Speaking about his appointment, Abraham said: “I am delighted to join Bestway and excited by the opportunity to grow and develop the foodservice wholesale business, and after 30 years working in foodservice and hospitality, I understand the needs of the customer which is even more critical in these challenging times for the industry.”
Abraham has extensive senior leadership experience across the foodservice and wider food and hospitality related industries, delivering growth and transformation in commercial, operational and strategy roles.
Bestway Wholesale operates one of the UK’s largest independent wholesale networks, serving retailers, caterers and licensed operators through its nationwide 70-depot estate and delivered infrastructure.
Dawood Pervez, managing director of Bestway Wholesale, added: “We are delighted to welcome Charles to the Bestway team. His leadership and extensive industry knowledge will ensure we deliver greater value, insight, and strategic support to our catering customers nationwide.”