Brakes has passed on £2m in savings across 40 of its highest volume lines including chips, butter, cheese and bacon. These are categories that have seen sustained inflationary pressure across the sector.
The mybrakes rewards programme has returned over £6m in cashback to members. As this is a personalised programme, the rewards are tailored to the requirements of individual businesses. Brakes has reinforced its commitment to invest in pricing, rewards and operational support as part of its long-term value strategy.
Michael Andersen, chief commercial officer at Brakes, said: “Operators are under real pressure, and value has become a critical differentiator. Returning more than £8m in a single year shows the scale of our commitment to supporting customers’ profitability.
“Our approach is simple: sustained value, consistent support and a focus on helping operators run commercially resilient kitchens. This is not a tactical campaign, it’s embedded in how we operate.”