The 88-page guide highlights Brakes’ products and services that deliver nutritious and enjoyable foods to meet the differing needs of care catering residents enhancing their quality of life and wellbeing. The knowledge is backed up by the Brakes care team, made up of specialist development chefs, nutritionists and researchers, led by an expert customer marketing team.
Handy video guides appear throughout the online version, adding a further dimension to the Showcase. There is even a guide to the Brakes Virtual Chef, an online nutritional analysis tool that can calculate nutrition, calories and allergens in every dish in an instant.
Cathy Amos, head of customer marketing at Brakes, said: “Mealtimes are often the highlight of the day in care homes and are central to the physical wellbeing of residents. Our Care Showcase publication brings together all the specialist knowledge and advice required to cater for residents, whether they be simply elderly, more complex dementia patients, or those who have physical difficulties eating. Coupled with a guide to our extensive product range, the initiative delivers a handbook to everything you need to cater for care homes, all from a single, safe, reliable source.”