A spokesman for Seasoned, a London-based operators that is part of The Crown Partnership, said: “The clients highlighted that communication was vital from the first contact with venues and caterers all the way through to post event and that areas of particular importance were quick and regular updates, and the knowledge of the people they were talking to.
“They also indicated that how they would like to be communicated with has changed, even before the day to day use of video calls over the past few months.
“Clients were seeing the increasing value in holding virtual meetings in all stages of the event process, from the proposals at the sales stage through to the event details closer to the event date.
“The biggest advantages were seen as saving on time and travel but without losing the ability to build lasting relationships with those they were working with.”
The feedback came in response when the catering company decided to use the lockdown to talk to clients to find out how their requirements might be changing as a result of Covid-19.