Pimlico Without Poverty, created by local resident Greg Wixted, proposes a new economic model that moves beyond traditional social enterprise. Instead of requesting endless council grants, the project creates a self-sustaining ecosystem of 100 new food businesses.
The scheme has received a decisive mandate from the community. A recent survey revealed that 98.28% of local residents voted in favour of the scheme.
By incubating 100 high-growth food brands over ten years, the group projects a collective asset value of between £250 million and £1 billion. The goal is to have the incubator (the commercial engine), community kitchen, and cookery school fully operational before May 2026.
Wixted said: "The residents have spoken clearly: they don't want promises; they want action. We have a building costing the Council money every day it sits empty. We have a fully funded plan to turn it into a vibrant hub that creates 1,000 jobs, supports 100 new food start-ups, feeds 10,000 families across Westminster and creates its own local wealth fund.
“Our 'Pimlico Without Poverty' plan has taken over a year to refine. It is based on the successful model we currently use in our North London operation, which has seen year-on-year growth and operate ten award-winning food and hospitality brands."