The Peak St. and Crackle & Hum concepts have been introduced by the group to target value and premium segments within the coffee market.
Compass hopes that through the new brands, as well as its high street retail partnerships, it will be able to meet “increasing demands for a stronger and more varied coffee”.
It also hopes to capitalise on a piece of the UK coffee shop market which generated £8.9bn in revenue last year, according to the Allegra World Coffee Portal Project Café 2017 report.
Louise Pilkington, marketing director – Compass Group UK & Ireland, said: “Introducing Peak St. and Crackle & Hum is a really important step for us, as we continue to perfect and grow the range of offers we provide for our clients and consumers.
“We’ve based these two distinct, tailored brands on insights and feedback from our customers, to further enhance our position in the ever growing hot beverage market.”
The two concepts will each feature their own coffee blend along with a number of other products.
Peak St. will use the Sicilia blend of coffee, a Fairtrade certified Arabica/Robusta blend sourced and roasted exclusively for Compass, offering consumers a coffee which can be enjoyed as an espresso or with milk.
It will offer a tea alternative from the Brew Tea Co. and include a menu of black and green teas as well as infusions.
Crackle & Hum will be the caterer’s premium brand, using the Three Sixty blend, a 100% Arabica coffee blend sourced from Brazil and Colombia.
The Three Sixty blend has received Rainforest Alliance accreditation, allowing Crackle & Hum outlets to display the Green Frog certification seal confirming environmental, social and economic sustainability.
Crackle & Hum will also serve a premium option loose whole leaf tea from Teapigs, served by colleagues who have completed mandatory coffee and tea training, in partnership with the Speciality Coffee Association (SCA) and London School of Tea respectively.
“I’m particularly pleased that we’re able to provide two coffee offers with great provenance stories behind them, continuing the good work we are doing as a business around sustainable and ethical sourcing,” said Stephen Lovegrove, head of business excellence for Compass Group.
The new outlets and brands are currently being rolled out across Compass’s client sites across a number of sectors.