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Contract caterer Elior UK secures partnership with Warrington Wolves RFC

25th Jul 2019 - 05:00
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Contract caterer Elior UK secures five year partnership with Warrington Wolves RFC
Abstract
On 1 June, Elior UK began a five-year catering contract with Warrington Wolves Rugby Football Club at The Halliwell Jones Stadium providing matchday hospitality to 15,000 fans.

Kenny Finlayson, managing director of Elior UK, plans to give the kiosks and bars a ‘new look’ that embraces food from the region with creative menu concepts, digital signature and cashless payment options.

He added: “We’re delighted to be supporting Warrington Wolves RFC as their catering partner, growing our businesses together at this fantastic venue. The customer experience starts as soon as a fan steps into the stadium, and we aim to deliver a fantastic matchday experience at every touchpoint in that journey.”

“Not only are we representing the best of Cheshire’s local produce, we are introducing an exciting range of high street inspired offers, that we know fans and visitors to the stadium will love.”

Elior UK has won awards including Stadia of the Year at the Sports & Leisure Catering Awards 2017 and two awards at the Best Bar None 2016. 

Geoff Durbin, chief commercial officer at Warrington Wolves RFC, added: “We were impressed with Elior’s track record and award-winning reputation in sports and stadia. This – coupled with a plan that not only encompassed exciting, creative food and dining concepts, but considered the entire hospitality experience – captured our attention. We’re looking forward to building our success with Elior over the next five years.”

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Written by
Edward Waddell