Roberts, who has held the role of sales and marketing director at Creed for the past six years, will be taking the reins from Philip de Ternant who will assume the role of chairman within the board of directors.
He brings a wealth of experience to his new position at the national wholesaler and catering provider, as Roberts has previously held senior roles at Brakes, Pepsi Co, and Sainsbury’s.
In Roberts’ time at Creed, the business has grown its turnover from £67million to £120+million, despite facing the ongoing challenges from the pandemic, Brexit and other world events which have disrupted supply chains.
Roberts said: “I’m thrilled to step into this role given the last six years with Creed have been hugely rewarding already. It’s the culture ingrained in the entire business that separates us from other foodservice partners and is what makes us special.
“It’s incredible to have been a part of the growth we’ve already achieved, but as we continue to evolve we look forward to bringing more value and experience to our customers than ever before.”
Two other senior appointments have been made in parallel. Richard Shephard has been appointed director of sales and Tom Workman has been promoted to director of trading.
Chris Creed, Creed Foodservice chief executive, commented: “Home grown talent is an incredibly important part of what we do at Creed, particularly given our roots as a family business.
“Nurturing and developing aptitude, through substantial investment in training is at the heart of this all. Fresh, new ways of thinking are being coupled with the steadfast and resolute experience that we have in the team from some of the longer-established senior team members.”