Creed Foodservice says this report goes beyond trendspotting – it’s a strategic tool for chefs, operators, and hospitality leaders continuing to navigate tight margins and evolving customer expectations.
With data-backed insights, real-life examples from UK operators, and actionable takeaways, it offers a clear guide for menu development, marketing, and experience creation in 2026.
Rob Owen, executive business development chef at Creed, said: “Food innovation can feel like an overwhelming task for operators, but it doesn’t have to mean reinventing the wheel. Small changes with smart thinking can unlock big wins for businesses in this climate.
“Innovating around the edges, for example, lifting a dish from good to amazing with some knock-out sauces and sides, as well as making it really visually appealing can draw the consumer in and give them a sense of value.”
Six micro trends shaping the out-of home market in 2026:
- Create Value: Consumers define value as more than just price – it’s about emotional reward, fairness and perceived quality.
- Redefine Experience: Dining is about more than just food, it’s driven by our need for connection through experiences with friends and family.
- Green Intelligence: Sustainability is no longer just a buzz word and has matured into measurable accountability, with social governance keeping it in check.
- Embrace Digital: Tech is the invisible engine behind modern hospitality.
- Evolve Health: Health continues to move beyond low-calorie and high protein options into functional, feel-good eating.
- Ignite Flavours: Consumers crave flavour fusion – bold twists on nostalgic favourites, regional cuisine celebrations, and story-driven dishes that blend authenticity with excitement.
Download the full 2026 Creed Trends Report and explore how Creed can support menu and operational innovation.