Under the new agreement, the competition will be known as Elior Champ Rugby. Elior says this is a ‘significant new chapter’ for the league and a major step forward in Elior UK’s investment in sport, culture and social value.
The agreement marks the first title sponsorship for the league in over six years and reflects a shift towards purpose-led collaboration, where commercial success and social impact go hand in hand.
Both organisations place people, wellbeing and opportunity at the centre of what they do - from Elior UK’s focus on nutrition, healthier lifestyles and its Lifetime of Enrichment social-value programme, to Champ Rugby’s mission to grow competition following and interest, while strengthening clubs, players and communities nationwide.
Catherine Roe, chief executive officer at Elior UK, said: “This is far more than a sponsorship - it’s a partnership built on shared values. We’re championing nutrition and healthier lifestyles and supporting local communities and future talent. This collaboration enables us to bring our purpose to life in a meaningful and impactful way.”
Together, they aim to champion the role of food, health and community in supporting performance on the pitch and positive outcomes off the pitch, helping players, fans and local communities thrive.
Brian Facer, head of Champ Rugby, added: “We exist to grow the game, develop people and strengthen communities. Elior UK shares that same commitment to driving opportunity and long-term impact. This is about fuelling futures - investing in healthier lifestyles, stronger clubs and the next generation of players and fans.”
Elior UK already has a strong presence within UK sport, including established partnerships at Scottish Rugby’s Scottish Gas Murrayfield Stadium, and with Glasgow Warriors. The Champ Rugby collaboration builds on this foundation while extending Elior’s impact deeper into regional communities.