The data demonstrates that branded food and drink has become healthier. Since 2021, the Nutrient Profiling Model (NPM) score of FDF members’ products has improved by 13%. The Government’s NPM gives every food or drink a score, with a lower score indicating a healthier product.
FDF’s latest Shaping a Healthier Future report highlights that this progress is thanks to decades of innovation and investment from food and drink manufacturers developing new healthier options for shoppers.
The FDF is calling on Government to act on their commitment to introduce mandatory reporting of healthier food sales across the sector to incentivise companies to develop more, healthier options for shoppers.
Kate Halliwell, chief scientific officer at the FDF, said: “Food and drink manufacturers are committed to supporting consumers make healthier choices which will help improve diets.
“They’ve invested hundreds of millions of pounds over many years in changing products that shoppers know and love to make them healthier as well as appealing. And this latest data shows that tremendous positive progress continues to be made.
“Now we need Government support to take it to the next level. Maintaining a stable regulatory environment will give businesses the confidence they need to keep making investments in the development of healthier products.
“The UK is already a world leader in healthier product innovation, and bringing in mandatory reporting on healthier food sales would help to incentivise businesses of all sizes to go further, and build momentum on supporting healthier diets.”