Nearly half of those who saw Food Waste Action Week 2021 messaging reported either doing something differently to reduce their food waste or planning to in the future.
The inaugural Food Waste Action week partnered with celebrity cook Nadiya Hussain to highlight the importance of reducing food waste to help save the planet.
Sarah Clayton, head of citizen behaviour change at WRAP, said: “Food Waste Action Week 2021 was an incredible success, especially considering the backdrop of the continuing pandemic.
“I thank all the businesses and organisations involved for their commitment during the Week, helping citizens make the link between wasting food and climate change.”
Food Waste Action Week will be returning in 2022 from 7-13 March. The week long campaign encouraged people to make the most of the food they buy, introduce portion planning and being creative with leftovers.
Defra Food Waste Champion Ben Elliot, added: “WRAP’s programme made a real difference in helping citizens reduce their carbon footprint by empowering us all to take practical steps to minimise the amount of unnecessary food waste.
“We now need to redouble our efforts to encourage people to take action and to help fight climate change. I hope all of you across the food supply chain and beyond will join us for next year’s event.”