Working with the Bestway Foundation, the group’s charitable arm, it is collecting funds through depot collections and JustGiving.com. The Foundation intends to work closely with world charities on the ground to deliver aid through its support networks in Pakistan.
Dawood Pervez (pictured), managing director of Bestway Wholesale, said his father Sir Anwar Pervez, the founder and chairman of the Bestway Group, was born in Pakistan.
“We are deeply saddened by the tragic loss of life and destruction that has been caused by this terrible flooding across Pakistan.
“As a company which has retained its heritage and links to Pakistan to this day, we want to do all we can to support the recovery efforts and help those that need help the most. We know how desperate the situation is right now before disease and further suffering sets in.
“The significant investment already made by Bestway Group allows us to actively provide immediate relief; and by working in partnership with local businesses and financial institutions we are putting in place long-term sustainable measures so that we can rehabilitate the masses effected by this national tragedy.
“We are now appealing to all our supply partners, friends, customers and colleagues to join with us and support this cause to help the people of Pakistan.”
It is estimated that hundreds of thousands of people have been left without homes or shelter, and many without food, with figures continue to rise daily.
Pervez added: “To date we have raised nearly £40m for charities across Pakistan and Europe and we are doing all we can to ensure funds can be deployed swiftly to get aid to those who desperately need it.”
Anyone wishing to contribute the Bestway Foundation fund-raising can visit: https://www.justgiving.com/crowdfunding/bestwayfoundationpakistanfloodrelief?utm_term=Wg62834pk