He will lead the global growth strategy for Freemans’ new partnerships division with a focus on evolving its experiential, sponsorship and activation value proposition across the business’ current portfolio of events, new venue partners and live music festivals.
O’Gorman’s career has included a number of leadership roles as commercial director, where he has driven ‘transformational’ business outcomes and marketing activations for world-renowned brands such as Coca-Cola, Tesco, Deliveroo, Shell and Nike.
Speaking about his appointment, O’Gorman said: “In an AI-driven market where brands are battling to win faster, innovate better and grow more sustainably in the attention economy, investing strategically in authentic and engaging consumer-brand experiences has never been so important.
“Showing up where it matters is integral in converting consumers to brand fans, and the unique opportunities that live experiences have in creating this journey is a fantastic way for brands to re-frame their shop window.
“I’m hugely excited to join Freemans at this pivotal moment as the business elevates its live experiential offering with enhanced digital and social capabilities to curate a hyper-personalised 360 brand-fan experience at scale, driving value for our partners.”