She joins Freemans Event Partners from West Ham United where she served as an executive director. In her 16 years with the club, she played a central role in shaping one of the UK’s most recognisable and fastest-growing sports brands.
During her tenure, she contributed to substantial revenue growth, expanded international reach and played a key role in the transition to the London Stadium.
Freemans Event Partners has built a strong reputation for delivering exceptional food and beverage, retail, and technology-led solutions across major events and venues.
Commenting on her appointment, Warren said: “I am incredibly excited to join Freemans Event Partners at such an important moment in its journey.
“There is a huge opportunity to build on its strong 50 year legacy as the trusted partner of some of the world's most iconic venues and events including Silverstone, Lord’s, Wembley Stadium, the Olympics and Ryder Cup and to continue to deepen and grow the relationships with our global partners from World Rugby to Coca-Cola among many other prestigious brands.
“The solid foundations for Freemans Event Partners continued rapid growth are a remarkable testament to the strength of the brand, our people, and partnerships.”