Lowe brings extensive experience across motorsport, live entertainment and venue development. He spent eight years as commercial director at Donington Park, leading commercial diversification, event growth and fan engagement initiatives.
Most recently, he worked with RG Live (Sony Music), where he led the development of its food and beverage division, enhancing visitor experience across a portfolio of national events and heritage sites in partnership with Freemans Event Partners.
In his new role, Lowe will work closely with the executive chairman and senior leadership team to identify and deliver strategic opportunities beyond the company’s core operations. This includes developing new partnerships, commercial models and innovative concepts.
Freemans Event Partners is the multi-service partner of choice, trusted by some of the world’s most iconic venues and events including Silverstone Circuit, Lord’s Cricket Ground, Wembley Stadium, DP World Tour, Scottish Gas Murrayfield and the Badminton Horse Trials.
Lowe said: “Freemans Event Partners has built an outstanding reputation for delivering at scale while continuing to innovate. I’m excited to join at such a dynamic time and look forward to developing new ventures and partnerships that push the business forward.”