The partnership covers 13 venues across the UK, with ten sites operating Christmas trails and six transforming for Halloween. Several landmark venues will host both seasons, while highlights of the Christmas programme include Neverland at Kenwood House in London and The Palace of Oz at Blenheim Palace.
An anticipated 2.7 million tickets are on sale to ticket holders that will attend the trails. The partnership is designed to elevate the food & drink experience while driving revenue for the trails. Freemans will oversee the complete food and drink operation, from product development to onsite delivery, ensuring a consistent service across all venues.
Matt Luscombe, chief executive of Freeman Event Partners, said: “This contract represents a significant commercial opportunity for both Freemans and RG Live. Our focus is on delivering an experiential food and beverage offer that excites visitors, builds spend per head and strengthens the overall profitability of these trails. RG Live has established a powerful seasonal events portfolio, and we are proud to be their long-term partner in driving growth.”