Gather & Gather’s specialist stadia team will continue to provide all hospitality and retail concourse catering at The Valley on matchdays, as well as selling conferences and events on non-matchdays.
Managing director for CH&CO leisure, Rob Fredrickson said: “We’re thrilled to extend our relationship with Charlton Athletic and have the opportunity to build on our shared successes to date. The new deal includes us investing money into new and exciting fan experiences in hospitality and in the concourses via physical and digital infrastructure as well as creating new and exciting food and drink menus for all the fans and visitors to The Valley.”
Visitors and fans to The Valley can expect to see new menus across the stadium featuring more plant-based options, as well as a new VIP restaurant experience. Investment in technology, including new EPOS tills and digital dynamic pricing signage, will provide greater efficiencies in service.
Gather & Gather will focus on packaging and the elimination of single use plastic and maximising use of the local supply chain through the business’s South London Larder.
Thomas Sandgaard, owner and chief executive of Charlton Athletic, added: “Since I have taken over, one of the important bits of feedback from supporters has been around improving the quality of food and drink on a matchday.
“We have taken that feedback and worked with Gather & Gather to make improvements – which have included the innovative, and very popular Upbeats Kitchen in the Covered End. We know there is still more to be done and we’re really pleased that Gather & Gather has committed to investing in improvements to support our vision for an improved matchday experience.”