The technology marks a positive step in the oat producer's long-term ambition to explore more sustainable packaging options across its retail product range. Glebe Farm Foods activated the new machine, with the company’s flagship PureOaty porridge oats the first to undergo a paper packaging trial.
The paper packaging is 100% recyclable which is clearly signposted on pack, making it straightforward for consumers to dispose of responsibly. The move reflects both evolving consumer expectations and Glebe Farm Foods' ongoing commitment to more sustainable packaging production.
Glebe Farm Foods grows and mills its own oats or sources from farmers within a 70-mile radius, and packages everything on site, meaning every product can be traced from field to shelf with full transparency and minimal environmental impact.
Philip Rayner, managing director and co-founder of Glebe Farm Foods, said: "We're always looking for ways to be more sustainable as a food and drink manufacturer, and moving to paper packaging is an important step for us.
“Today's shoppers are making more conscious choices, actively seeking out recyclable packaging and moving away from brands that rely on unnecessary plastic – a move which we are delighted to see. But we truly believe new paper packaging isn't just good for business; it's the right thing to do for our customers and the planet.”