Freemans Event Partners, which caterers for venues such as Silverstone Circuit, Allianz Stadium (Twickenham), Lord’s Cricket Ground, the London Stadium and Wembley, has crunched the numbers to find out what were the big food trends at events in 2025.
The findings show that Greek food has now overtaken burgers as a fan-favourite – in fact Gyros outsold the highest‑selling burger by 150% at the Women’s Rugby World Cup Final at the Allianz Stadium in September 2025. This marks the first time burgers have not featured in the top 20 products sold at a major event.
Around 10% of food and drink outlets at the 2025 F1 British Grand Prix at Silverstone offered Greek cuisine. With Greek options spanning ten separate locations across the site, the cuisine has become one of the most widespread non-British food choices at the event.
Further data from Freemans Event Partners shows churros is another ‘standout performer’. At women’s games, Churros ranked in the top ten items sold by both volume and value, a trend not seen at men’s fixtures.
Graham Burley, chief financial officer at Freeman Event Partners, said: “This demonstrates the shift in food trends across big sporting events, driven by both fans demanding more from their experiences at major events and the rise in Women’s sport at the top level.
“Our insight highlights the importance of offering choice and tailoring food and beverage offerings to evolving demographics at major sporting events, something which we do at over at nearly 700 events, serving over four million meals every year.”