The continuing collaboration will see Levy Restaurants UK become the club’s official catering partner across the Chelsea Football Club estate, including the club’s stadium at Stamford Bridge, Chelsea FC’s training facility in Surrey, private members’ health club – Chelsea Health Club & Spa, state of the art music venue Under the Bridge, and two restaurants – Marco Grill and Frankie’s Sports Bar and Diner.
The operation includes feeding an estimated 1.15 million fans annually across the 43 public catering outlets, 58 boxes and 20 suites on match days. More than 1,000 corporate and private events are held each year at Stamford Bridge reinforcing the importance of incremental revenues from non-match day events.
A new logo, which recognises Levy Restaurants’ role as the official catering partner, will be replicated on uniforms, food-related promotional materials and customer feedback forms.
The caterer has been working on match day food and drink experiences for home and away fans, new hospitality offerings for the premium seat market, and it will be responsible for servicing the needs of non-match day events. The company has also designed bespoke menus for the team, working in partnership with the players’ nutritionists and performance coaches.
Colin Bailey, managing director for Levy Restaurants UK, commented: “We are excited to be developing our relationship with Chelsea Football Club as they look to further enhance their visitor offering. Our two brands have huge global exposure, expertise and most significantly shared values.
“Our partnership reflects our joint commitment to putting the customer at the heart of our proposition, embracing British and global dining trends and emergent fan engagement technologies to ensure we provide a truly memorable visitor experience.”
Ron Gourlay, chief executive of Chelsea FC, added: “We are delighted to be working closely alongside Levy Restaurants to enhance the experience of the wide array of visitors we welcome to Stamford Bridge throughout the year. They have developed a reputation for excellence in events at sporting venues and I look forward to a successful partnership.”
Levy Restaurants UK has been responsible for creating destination restaurants and bars at many of the UK’s leading sporting and visitor attractions, including Twickenham and the Millennium stadium. It also has long-standing experience in the stadium sector in the USA with high profile appointments including The Rio Tinto stadium, Utah and The New Atlanta stadium in Georgia.