The partnership aims to create ‘world-class matchday experiences, community-led growth and elite culinary standards’. A cornerstone of this social mission is Xcelerate with Edgbaston.
To date, this dedicated hospitality skills and training hub has seen over five and a half thousand people pass through its doors and hosted training and development for the local community leading to long lasting careers in the wider hospitality sector.
Another key focus of the extension is the continued elevation of the stadium’s food culture. This will be led by the Levy team at Edgbaston, whose kitchen talent took the top prize for Chef Team of the Year at the Stadium Events & Hospitality Awards. Levy says this recognition underscores the dedication to delivering restaurant-quality dining at scale, prioritising local sourcing and sustainable-first ingredients.
Jon Davies, chief executive of Levy, commented: "We are delighted to extend our stay at Edgbaston through our established Joint Venture. This is a close and trusted working partnership built on a shared ambition to be the best in the business, and it is a proud moment for us to sign the longest contract in the history of Levy UK + Ireland.
“Moving forward, we are focused on working together to maximise community involvement and building on the incredible impact of Xcelerate with Edgbaston. Our teams are hungry for continued innovation, and we look forward to continuing to showcase high culinary standards, underpinned by our award-winning chef teams. As the Edgbaston Masterplan comes to life, we are committed to ensuring this venue remains at the heart of the community, driving employment and excellence for years to come."
This extension follows the announcement of the UK-first automated cup return system at the stadium.