In addition to the fortnight, Love British Food has been running a series of farm visits across the country to show NHS caterers the benefits of buying British. Following post-visit research, Love British Food scored a 4.87/5 as the overall rating for the visits.
The research also found that 100% of participants were planning to join in with the British Food Fortnight celebrations. The NHS has asked Love British for a full national programme, getting more catering teams on a farm visit over the next three years.
Speaking about what Love British Food had achieved in 2023, a spokesperson said: “Every year the Love British Food team is blown away by the support we receive, which allows us to continue to grow our reach.
“We want to say a sincere thank you to everybody who supports us in whatever capacity they can - our official partners, food heroes, working group members, and more. Even anybody who likes and shares our social media content, it is all very much appreciated. Without your assistance, none of our efforts would be possible.
“Our aim is to encourage people to seek out British food when they are shopping or eating out and in doing so to discover the delights of the diverse and delicious food produced in Great Britain.
“We want to create a vibrant domestic market for British food that gives farmers and food producers the confidence to invest and develop their businesses because they will see that there is a demand for their produce. We have achieved so much and we’ve never been more confident that far more is to come.”