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Magic Breakfast encourages people to join in Great Big Breakfast campaign

18th Jan 2024 - 07:00
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Magic Breakfast's Great Big Breakfast campaign
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Charity Magic Breakfast is urging people to join in the Great Big Breakfast campaign this February that aims to raise money to feed hungry schoolchildren and boost their wellbeing.

Over Four in five Magic Breakfast schools (83%) see improved mental and emotional wellbeing of pupils receiving breakfast from the charity. Eighty one percent of schools saw a positive impact on social skills as a result of pupils eating breakfast.

To join in the Great Big Breakfast campaign, go to www.magicbreakfast.com to download a digital fundraising pack. Breakfasts can take place at any point in February and hosts are encouraged to ask guests for a £3 donation to attend. This can provide a child with a nutritious breakfast for two weeks.   

Chef Marcus Wareing is supporting the campaign, he said: “Breakfast is the most important meal of the day, especially when it comes to our young people. They are the next generation, and we need them to learn and expand their imagination. They can’t do this on an empty stomach.

“That’s why, as a chef, it is fabulous to support Magic Breakfast and their annual Great Big Breakfast event. I would like you to sign up and take part. Invite your friends, family and loved ones over and charge them £3. This is enough to feed a child for two school weeks, which is quite extraordinary.”

Magic Breakfast offers a healthy, nutritional breakfast to around 200,000 children and young people each school morning in some of England and Scotland’s most disadvantaged areas. 

Lindsey MacDonald, chief executive at Magic Breakfast, added: “As well as tackling the widespread issue of hunger, we know that by providing breakfast, we can help make a real difference to a child’s day.

“Children and young people’s mental health has been firmly in the spotlight for the past couple of years and it is so encouraging to hear the positive impact that Magic Breakfast’s support is having in helping to improve this within our partner schools. However, as always, there is more work to be done. Please join us by supporting the Great Big Breakfast. Together we can make a difference – one breakfast at a time.”

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Written by
Edward Waddell