This new community sporting event will bring together cyclists of all ages and abilities from across Wiltshire, Somerset and beyond. There will be four professionally managed routes, ranging from five miles to 79 miles through the Wiltshire countryside, starting and finishing in Trowbridge Town Park.
All event profits will be donated to Wiltshire & Bath Air Ambulance, St. John Ambulance Wiltshire and the Mayor of Trowbridge’s Charity Appeal.
Lee Sheppard, director of corporate affairs, policy and sustainability at Apetito, said: “As the largest private sector employer in Trowbridge, with a history in the town going back to 1928, we are delighted to be supporting the fantastic new Tour de Trowbridge event for Wiltshire.
“We are committed to enhancing the health and wellbeing of our customers, colleagues and the wider community and this event provides a brilliant opportunity to champion an active lifestyle, bring people together and strengthen community spirit.
“We look forward to seeing many members of our Apetito | Wiltshire Farm Foods team getting involved in the Tour de Trowbridge and are proud to play a key role in supporting the event’s success.”