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Mindful Chef introduces carbon labelling

8th Dec 2021 - 09:52
Mindful Chef has announced that it has become the first recipe box company to introduce carbon labelling on its menus.

The carbon neutral brand has put each of its recipes through a full life cycle assessment, measuring greenhouse gases and the corresponding carbon footprint.  

Myles Hopper, co-founder and chief community officer at Mindful Chef, commented: “At Mindful Chef, we’ve always believed that food can be good for both people and the planet. It’s something we've always been passionate about and we’re so excited to take this one step further with the launch of our low carbon menu.

“Our customers have always looked to us to make healthy eating easy and now, following recent reports demonstrating that two-thirds of European consumers support carbon labelling, we’re delighted to be helping customers make sustainable eating easy too.”

Recipes featuring the ‘low carbon impact’ label will enable consumers to make more informed choices about how to reduce their individual carbon footprint and fight climate change.

Emma Detain, sustainability manager at Mindful Chef, added: “The average person’s diet-related carbon footprint is around 5.17kg of CO2e per day. In line with the Paris Climate Agreement, the WWF set out an international target of reducing dietary related emissions to 4.09kg CO2e per person per day by 2030, in order to limit global warming to 1.5°C. Our Low Carbon range, on average, emits 20% less carbon than the average UK dinner.

“Putting this into practice, if everyone in the UK swapped one dinner a week for a low carbon recipe, it would save over 1.5 million tonnes of CO2e per year.”

Written by
Edward Waddell