Legends/ASM Global has a wealth of expertise and aims to deliver an ‘innovative and world-class’ experience for Chelsea fans. This partnership starts at the beginning of the 2025/26 season.
The partnership will also bring a fresh approach to hospitality catering at Stamford Bridge with Legends/ASM Global supporting the club to deliver the ‘best premium experience’ in Club Chelsea’s suites and lounges.
Chris Bray, Legends/ASM global president for Europe, said: “We are delighted to partner with Chelsea FC and bring our expertise and passion to the club. In this new and exciting partnership, we are going to bring a fully open and transparent approach to the commercial relationship.
“The synergies that we can leverage from our newly combined Legends and ASM Global teams means that we are well aligned with the team at Chelsea FC whose vision and expectations for innovation and elevation in this space matches ours. This fresh, industry approach makes this partnership all the more meaningful, and we’re incredibly excited and ready to get to work with one of the most prestigious clubs in European football.”
Chelsea FC said they would like to thank Levy for their partnership and contribution in delivering an ‘excellent service’ over the last two decades.